Integrating ERP and CRM eliminates errors or losses of time avoiding duplication in data loading. Improving the efficiency of processes to make available to all users who require information from different applications, standardized and compiled into a single source. By integrating you can access real-time consolidated data and reports are obtain in a faster way
Information technologies have changed the ways in which companies manage their internal and external resources. Now, medium and large companies have access to software such as ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management). These tools share similarities and differences. While ERP is a broad concept that includes and works with bases of internal and external data, CRM is used exclusively to obtain information for sales and customer service.
The integration of both systems has brought benefits to many organizations:
- Avoid mistakes or losses of time due to duplication in the data loaded.
- Improve the efficiency of their processes to make available to all users the information from various applications from a single source.
-Access to real-time consolidated information. - Obtain faster reports.
The main benefits that the integration of ERP and CRM can provide companies are:
High return on investment (ROI - Return on Investment)
Integrating ERP and CRM reduce overall costs and encourage higher productivity and sales growth. When basic functions such as inventory management, order management, marketing and finance, are integrated with customer demand, increases productivity of each department, initially only by the new environment of collaboration that establishes the system. Also, trading activities are recorded and stored, the process of information retrieval is done with automated software, operations become faster and more efficient, reducing overall costs. This cost is less than consuming collection and management of manually information
Making customer information to flow smoothly within the company
Building strong relationships with customers is the priority in every business, and every effort, including advertising, marketing and loyalty are made in order to acquire new customers, retain those who have, and invite those who are no longer to give us another chance. CRM and ERP help organize and synchronize all processes related to the interaction with customers and sales business, making the information that each department may require is available and flows more smoothly within the company..
In addition, by integrating ERP with CRM, problems (probability of errors, costs) associated with the duplication in data entry are avoided. All customer data will be loaded only once, it will be in one place and, however, you can access to data from various points. For example, for the department that need, data of the financial situation of clients are available and will be updated automatically, without manual intervention.
Integrating ERP and CRM reduce overall costs and encourage higher productivity and sales growth. Integration promotes growth in the pace of planning, development of strategys, organization and implementation of various business processes, starting with manufacturing, and covering all administrative tasks such as finance, human resources, marketing, accounting, inventory management, and others.
Improving productivity
Integrating CRM and ERP allows users access to the right information at the right time, which in itself implies an improvement in productivity. In addition, systems integration promotes growth in the pace of planning, development of strategys, organization and implementation of various business processes, starting with manufacturing, and covering all administrative tasks such as finance, human resources , marketing, accounting, inventory management, and others. Activities in these areas automatically receive the information and take advantage from the results of two programs working together.
In addition, the software achieves the highest accuracy in the records compared to any manual process of data loading, where mistakes can be fatal in business decisions.
Increased customer satisfaction
For all companies that are customer-oriented and need to guarantee delivery dates, the answer is the integration of CRM and ERP. Since the implementation of the integration of these systems demands and client requirements, the company will acquire precision, clarity and transparency. This speed up the production process based on a certain delivery date, as all departments will be moving in an atmosphere of exchange and collaboration there will be no possibility of delays in supplies due to lack of planning. All this will be supported by inventory management, supply chain and logistics through ERP data. Deliveries will become a solution for your customers. CRM is not limited to communicate the needs of customers to your company, but acquire the functionality of a tool that will provide customers accurate answers to their inquiries and orders; therefore, the relationship between customers and your company will strengthen
We are Liit: your customers will thank you that you have thought about us.